For many people, one of the first questions after a liquidity event isn't about returns. It's about what they want the money to do, and often that includes giving a meaningful amount away. How you give can change how much reaches the causes you care about.
If you sell stock and donate the cash, you pay capital gains tax first and donate what's left. If you donate appreciated shares directly to a qualified public charity or a donor-advised fund, you generally avoid capital gains tax on the appreciation and can typically deduct the shares' full fair market value.
Two conditions matter:
The takeaway: if giving is part of your plan, the order matters. Donate the shares first, then sell what you're keeping.
| Donor-advised fund | Private foundation | Charitable trusts (CRT, CLT) | |
|---|---|---|---|
| What it is | An account at a sponsoring public charity | A separate legal entity you control | A trust that combines giving with an income stream or a later gift |
| Tax deduction | Immediate, when you contribute | Available, with lower limits than public charities | Depends on the structure |
| Control | You recommend grants over time | Full control, including staff and programs | Set by the trust's terms |
| Administration | Low | Significant, with required annual distributions and public filings | Moderate to high, with legal setup |
| Privacy | Anonymous giving is often possible | Grants are publicly disclosed | Varies |
| Often used for | The simplest way to start | Large, hands-on, long-term giving | Larger gifts combined with income or estate planning |
Some people want to be rigorous about impact, comparing causes by their scale, how solvable they are, and how neglected they are. That approach is often associated with effective altruism. Organizations such as GiveWell publish research on specific high-impact charities. Whatever framework you use, a donor-advised fund can give you time to decide where to give without losing the tax benefit of giving shares now.
Before vehicles and tax rules, it helps to ask a simple question: what would you like this money to do? The answer shapes everything else, from how much you give to how you structure it.